Brand book
How the kiwiprojekt name, mark and colours are used on the website, in the apps and on YouTube.
Download all assetsLogo
Three equal hexagons in sage, lime and yellow, spaced evenly so their overlaps match, next to the name in lowercase. The overlaps are drawn as solid shapes instead of transparency, so the mark looks the same in every app and file format.
The name is always written kiwiprojekt, in lowercase: in the logo, in headlines and in running text. The October 2026 refresh evened out the spacing of the hexagons and replaced the spaced capitals with this lowercase wordmark. Older files with the capitals should be replaced.
Space and size
Mark: 16 px wide at the smallest. Below 24 px, drop the wordmark.
Lockup: 96 px wide at the smallest, so the name stays readable.
Misuse
Colour
Sage, lime and yellow belong to the logo. Pages are built from paper, ink and one accent, kiwi green.
Mark
Never set text in these colours on a light background. Yellow on paper is 1.1:1.
Interface
Light
Dark
Ratios are text contrast against Paper in the same mode. Click a colour to copy its hex.
Type
Aa
IBM Plex Sans
Headlines at 600, body at 400. Tight tracking (-0.03em) above 32 px.
Aa
JetBrains Mono
Labels, file formats, specs and code. Never for headlines.
Apps for the Mac and the web.
Photo wall calendars for the Mac.
Print the template, write one character in each box, and scan it.
OTF, TTF, WOFF, WOFF2
Both families are under the SIL Open Font License and are self-hosted. Don't load them from Google Fonts.
Voice
Say what the app does, who it is for and what you get at the end. Use short sentences and plain verbs, and name real file formats and numbers.
Write
CalDesign puts a photo on every month and your family's dates in the day cells.
Download your font as OTF, TTF, WOFF or WOFF2.
Your scans stay on your device.
Not
Unleash your creativity with seamless, next-gen calendar design.
Effortlessly elevate your typography journey.
Privacy-first, AI-powered, cloud-native.
Apps
Each app keeps its own name, icon, colours and type. kiwiprojekt appears as the maker: in the footer and the copyright line.
Endorsement line, where one is needed: by kiwiprojekt. Footer: © 2026 kiwiprojekt.
YouTube
Profile picture, banner and video watermark for the channel, sized to YouTube's upload specs.
